“JLo Sizzles in a Sultry Yellow Swimsuit for Her 53rd Birthday Beach Bash”

On Sunday, Jennifer Lopez sported a bright yellow swimsuit to promote her new Delola cocktail line. The 53-year-old singer-actress shared some stunning photos on Instagram, flaunting her curves in a figure-hugging one-piece. In the caption, she expressed excitement for the arrival of summertime and encouraged her followers to enjoy Delola cocktails over ice. Lopez accessorized with gold hoops, a multicolored headscarf, and a pair of Miu Miu sunglasses, highlighting her sun-kissed skin that had a radiant glow. The snug swimwear accentuated her cleavage and hips as she posed elegantly on some lounge chairs.

Gorgeous: Jennifer Lopez, 53, turned up the heat in a bright yellow swimsuit to promote her new Delola cocktail line on Sunday

Stunning and fabulous at 53, Jennifer Lopez raised the temperature with her sizzling appearance in a vibrant yellow swimsuit while promoting her latest Delola cocktail collection on Sunday.

Stunner: The superstar posted a few glamorous photos that showed her looking gorgeous in a curve-hugging one-piece and Miu Miu sunglasses

Wowza! The famous celeb shared some stunning snaps showcasing her beauty in a figure-hugging swimsuit and stylish Miu Miu shades.

Summer is here: Captioning the post, Jennifer wrote, 'Summer is finally here ¿¿ @Delola is the official drink of the summer ¿ so sit back, open a bottle, pour over ice & enjoy! XOXO, Lola #DelolaLife'

Jennifer recently posted on her Instagram account, announcing the arrival of summer and promoting Delola, her official drink for the season. Lola is Jennifer’s playful and carefree side, representing her latest venture. However, fans have criticized Jennifer for launching a liquor brand despite abstaining from alcohol and her partner, Ben Affleck’s struggle to stay sober. Nevertheless, the Shotgun Wedding actress has remained unfazed by the backlash as fans expressed their disappointment and confusion about her new business venture. The promotion video for Delola was shared on April 4th, and since then, some fans have criticized it as a shameless money-making scheme, given that Jennifer has been vocal about the negative health effects of alcohol consumption.

Creating a buzz: The Mother star has been on a promotional blitz to get the word out about her latest venture, frequently posting Delola content on social media

Generating excitement: The actress from “Mother” has been actively promoting her new project through various channels, including social media, by consistently sharing updates and content related to Delola.

The latest liquor mogul on the block: Lola is a longtime nickname of Jennifer's that reflects her 'more playful, carefree side,' according to a press release

Meet the newest player in the liquor industry: Lola. This name is actually a nickname that Jennifer has had for a while now and it represents her fun-loving and carefree personality, as stated in a press release.

The launch of Lopez's latest venture was blasted by fans in April, who roasted her for starting a liquor brand despite abstaining from alcohol herself

Back in April, Lopez received backlash from her fans over the release of her new business. Despite not drinking alcohol herself, she chose to start a liquor brand which resulted in severe criticism from her followers.

Many fans wished that the A-lister had gone in the direction of an alcohol-free beverage line

Numerous supporters expressed their desire for the celebrity to venture into creating a range of beverages that do not contain alcohol.

Fans also took issue with the fact that Jennifer is launching a liquor brand when her husband Ben Affleck has been open about his battle to stay sober

Jennifer has received criticism from her fans for launching a liquor brand, particularly because her husband, Ben Affleck, has been candid about his struggle to maintain sobriety.

Many of her followers posted lengthy rants about the perceived inauthenticity and hypocritical nature of Jennifer's new pursuit

Numerous individuals who follow her took to social media to express their thoughts regarding Jennifer’s recent endeavor, with some composing extensive tirades about what they perceive as her fake behavior and contradictory actions.

Jennifer Lopez, known for her youthful appearance, once shared that she thinks alcohol can damage the skin. In a 2016 interview with UsWeekly, she revealed that her alcohol-free lifestyle is one of the secrets to her youthful glow. She also avoids smoking and caffeine, which according to her, can also harm the skin as one gets older. Some fans expressed their disappointment that Lopez did not partner with a non-alcoholic beverage brand or create a mocktail instead. One fan even urged her to “do better.”

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